CRAFTING DIGITAL PRODUCTS SINCE — Y:2022
I'm Nikhil Rawal - A product guy who loves solving real-world problems with simple, impactful solutions. I blend user empathy, data, and design to build things that make sense.
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My passion lies in the intersection of art and technology, creating visually captivating interfaces and elevating overall user digital experiences.
With a commerce background, I build user-first digital products across SaaS and tech platforms. I collaborate closely with engineers, designers, and business teams to define product requirements, streamline workflows, and deliver high-impact features. From problem discovery and user research to agile execution and product launches, I translate user needs and business goals into scalable, efficient solutions—keeping products lean, logical, and enjoyable to use.
Experience
Total Experience
3 Yrs.
Products
Total Product/Projects
16+
Tools
Jira, Figma, Mixpanel, Excel
20+
Product Analyst - Adoption
Masters' Union | Gurugram
Sep 2025 — Present
Revamped the LMS web dashboard to improve usability and navigation flow, driving a 10% increase in user satisfaction and smoother student learning management. Conducted 60+ user interviews with students, cohort managers, and admins to uncover product pain points, leading to measurable improvements in engagement and retention. Launched an improved Help & Support system for students and admins, streamlining issue resolution through structured workflows and faster turnaround times. Enhanced mobile learning modules using prioritized user needs and behavioral insights to improve accessibility and task completion rates. Also worked on student projects, including an ed-tech platform for neurodiverse children and a matchmaking application.
Product Business Analyst
Adglobal360 - Hakuhodo | Gurugram
Aug 2023 — Aug 2025
Worked across 7+ products spanning automotive, HR-tech, SaaS, and consumer-facing platforms, delivering impact on efficiency, engagement, and adoption. Redesigned automated lead qualification flows for Maruti, reducing qualification time by 25% and improving conversions. Led HRMS product strategy for Attendance and Leave modules, introducing configurable policy systems that cut developer effort by 40%. Launched social and gamified recognition modules, increasing engagement by up to 28% and session duration to 30 minutes across 2,000+ users. Owned UAT for multiple MVPs (300+ test cases), enabled defect-free releases, influenced roadmap planning, drove adoption of internal platforms across 12+ teams, and launched Animedge—validating PMF with 1,300+ avatars in the first release.
Bachelor of Commerce - B.Com
GGTU, Banswara
2020 — 2023
Gained a strong foundation in business, HR, and administration, equipping me with a deep understanding of organizational processes, people dynamics, and operational efficiency.
92%
Product Thinking
86%
Project Management
82%
User Research
90%
Prototyping Wireframing
92%
User Stories UAT
76%
SQL
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Looking to start a project or you need consultation? Feel free to contact me.